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Accounting marketSome products are targeted towards a specific niche like accounting products . Your company’s brand and message should be everywhere, reinforcing awareness of what you do while building your image. Your company name should be a household word in the accounting and financial marketplaces.
Specialised niche firms will build a marketing action to make it one. The action plan will be "multi-touch," working all fronts: trade shows, seminars and conferences (speaking), advertising, PR (articles and press releases), direct mail and your Web site. Together, your strategic positioning and action plan comprise your Strategic Marketing Plan.
Media Buys – We can help you make the determination of where to get the best bang for your advertising buck in 2002. Tell us what you plan to spend, and we’ll advise you on the best way to use those dollars. Working with you on your media buy is a single project. If we do the actual media placement for you, we charge you the standard 15 percent agency placement fee.
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